As the world’s leading provider of automotive insights, Abstract offers innovative, fast-paced solutions that provide clients with actionable insights to guide product development, vehicle launches, brand planning, pricing and customer experience.

Political & Social

In an age of economic uncertainty our industry-leading Political & Social practice helps governments and political parties develop policies, social programmes and political strategies - and evaluate their effectiveness.


Our solutions cover every aspect of the consumer and product lifecycle for FMCG, from brand strategies to product development, ad evaluation, mapping the purchase journey and increasing shopper spendings.